Michelin are a world leading tyre manufacturer every year they showcase their products at the popular Goodwood festival. Michelin needed a new, innovative and interactive concept for their stand at the 2017 event.

We created the Michelin showstopper awards. An interactive vote where the visitors used their smartphones to vote for their favourite sports car. Each vote was updated in real time to a large screen at the Michelin event stand. Live results gave Michelin a more engaging audience and created a genuine excitement around the stand. Social media sharing was encouraged post voting to keep that buzz going online, and develop a strong social campaign that we could use across other channels.

The Michelin stand at the Goodwood Festival of Speed, busy with visitors, with the festival logo overlaid.
Mobile wireframes of the voting flow: a grid of cars to vote for, then a thank-you screen with share buttons and an email sign-up.
A hand holding a phone showing the Michelin Showstopper Award voting page, with cars and their vote counts.
The final mobile designs: the car voting grid and the “Thanks for your vote” screen.
The live results screen on the stand, showing each car’s share of the vote as a bar chart.
The glass Overall Winner trophy, Michelin Showstopper Goodwood Festival of Speed 2017, in front of an orange supercar.