McKinsey & Company are a worldwide management consulting firm. We were asked to create a digital experience demonstrating the potential value a McKinsey-enabled transformation could unlock for telecommunications organisations.

We created a single-page scrolling website, rich with animations and interactive elements that guide the user through the story McKinsey want to tell in an immersive way.

The website was launched at an event in Lisbon attended by potential customers, and is now used by salespeople who can share it with potential customers whenever and wherever an opportunity arises.

The opening screen, “To survive is to transform”, over a deep blue animated background, shown on a large display.

Angled screens of the five building blocks, such as “Be bold”, “Get agile” and “Update your IT”, with blue line illustrations.

Pages introducing the five core building blocks and the McKinsey experts, under the heading “Are you ready for reinvention?”